WHO WE ARE
(INTRODUCTION)
Your property goals, our expert guidance. As the trusted real estate advisors in Queensland, our specialty lies in Residential Development Sales and Marketing. Operating from our offices in Noosa and Brisbane, we have built a reputation for leading transformational projects in Brisbane and the Sunshine Coast over the past decade.
From undertaking market research to the final unit settlement, we orchestrate each project’s success, curating a real estate journey that proudly stands apart from the rest.
WHAT WE DO
(SERVICES)
Milestone PG expertly manages the full lifecycle of residential development projects. For in-depth market research, strategic project marketing, innovative sales strategies and dedicated client support, trust us to guide you to success. Our goal is to guide you through your journey and ensure you have a comprehensive view from the start.
RESEARCH
Specialists in offering expert guidance on current and future market trends, our focus is to deliver strategic property decisions. This involves analysing project locations and comparing them with similar areas or demographics, utilising internal data and partnerships with research firms such as Urbis. Notably, our market insights played a pivotal role in refining Altum Property Group’s strategy in Rainbow Beach through meticulous analysis.
FEASIBILITY ANALYSIS
Our experienced team is trained to assess site viability and guide strategic decisions surrounding product mix. By engaging early in the development process, we deliver detailed pricing and sales rate projections, offering vital insights to developers to determine project feasibility. This ensures that developers are consistently well-informed and confident in their decision-making, backed by thorough analysis, strategic guidance and our support.
PLAN & PERMIT REVIEW
The top priority is to maximise project profitability from the outset by thoroughly reviewing plans and permits. By meticulously analysing architectural designs, apartment layouts and amenity configurations, our team ensures alignment with market demands and feasibility requirements. For example, we optimised the plans for Jura Noosa by addressing initial issues with oversized apartments and unit mix, leading to higher revenue and quicker sales.
DESIGN REVIEW
Our specialised design advice covers architecture, interior design and property mix and is finely tuned to meet the demands of prospective buyers. By embracing comprehensive client feedback and fostering a collaborative environment where decisions are made collectively, our design solutions exceed expectations and project objectives, delivering outcomes that reflect your goals.
PRICING STRATEGY
As part of our service, we manage pricing strategies throughout the project lifecycle. This includes evaluating different schemes, conducting thorough pricing analyses and developing comprehensive strategies that closely match market conditions and developer goals. Our success is anchored by sales outcomes and achieved prices, through ongoing collaboration with clients to customise strategies for each project’s unique needs.
MARKETING STRATEGY
Customised marketing strategies for each project allow us to balance short-term and long-term goals with precision. Our approach includes using various agent channels, online platforms, print, outdoor advertising and PR to reach target audiences. Successful campaigns like Parkridge Noosa demonstrate our ability to leverage our network for local and interstate markets, ensuring strategies align with project goals and evolve based on client feedback.
DISTRIBUTION STRATEGY
Distribution strategies are crafted to ensure projects sell-out before completion. Depending on the project size and type, we create strategies for initial sales to the last unit sold, utilising a broad network of referral partners. Strategies are based on past performance, market dynamics and product alignment with specific channels, ensuring no matter what the product offering, the right channels are used.
BRANDING STRATEGY
Collaborating closely with creative agencies, our team oversees branding, marketing collateral and creative concepts. We offer detailed feedback and strategic guidance matched to project specifics such as location, offerings, product features, pricing strategies and developer vision. Success is measured by sales performance, agent engagement and positive client feedback affirming our strong connection with the defined target audience.
SALES STRATEGY
We’ve cultivated a strong network of over 400 agents across local and international markets, overseeing sales performance and contract administration for each transaction. Tailored strategic sales approaches harness our extensive network and market insights to maximise sales outcomes. We also develop and refine a comprehensive sales strategy in alignment with all project partners throughout the project lifecycle.
REPORTING
Our reporting systems are cleverly customised to meet the unique needs of each developer and their financial partners. As part of our suite of services, we provide comprehensive reports. This includes buyer inquiries, contract statuses, sales progress updates, settlement statuses and detailed product analyses. These insights empower clients to make informed decisions, adjusting pricing strategies and market approaches based on real-time data.
